Pricing is an art, not a science. One of the keys to successful home pricing is to understand that the value or market appeal of a property varies constantly. Supply and demand, interest rates, availability of financing, property condition and location all contribute to the value of a particular property. Add to that the exposure a property receives and the negotiating skill of the agents involved, and the result is a wide range of possible sale prices. So if value is a moving target, how can we ever expect to find it? The answer lies in the fact that a home simply is not worth one specific price. Rather, there is always a range of value within which the buyer and seller each “win”. In the correct price range, buyers will find the property and are encouraged to make whatever offer they feel is fair. The seller has the option to accept it or make a counteroffer.
With more than 22 years of experience selling homes in the San Diego area, Sara and Daryl offer the optimum in efficiency and personalized service. While Sara spends her time selling the listings and ensuring smooth closings, Daryl is free to devote all of his time to finding the perfect home for his buyers. "Our vision is to leverage our energy, experience, and expertise to make our clients wealthy, secure and financially independent through real estate ownership."
